I finished all the readings/videos I wanted to do this week. Here is what I did:
Always On- Chap 1
Podcast- Gil and Frank on the Newspaper Industry: Part 1
Video- Conversation with Reid HOffman of LinkedIn
Article: Do you Trust This Face
Video- The Web and TV, a sibling rivalry.
Here are some initial thoughts:
Always on got me interested about Tremor. I still want to look into that more.
The Newspaper industry made me wonder how newspapers currently rate their online v paper presses, among younger generations the online forums seem to be the most popular, this seems to be where they should be trying to attract advertisers. I know traditionally studies showed that users ignored online adds more than TV and paper adds, but I feel that may be changing as more shopping is done online, and more time spent there, curiosity should lead to increases in the use of these adds. Marketers also need to recognize that different adds may work for online than did in the paper media.
The facebook article. I felt it was interesting that it failed to mention the slew of recent facebook groups that are aimed to protect this information. These groups seem to show that users are not become as lax about privacy as the article implies. Examples of groups:
We will not pay for facebook, Against the new facebook, facebook shouldnt own your pictures, facebook shouldnt own your phone numbers.
On the note of general advertising, I also wondered about how much advertising money is lost on TV now due to DVR. As DVR useage increases, more and more people fast forward through adds and never see the medium that used to be the best access to consumers.
Finally, I found the following article interesting. It shows how attitudes have changed on social networking sites so that coporations are now welcome if they add a good service/information:
http://www.mpdailyfix.com/2009/07/the_key_to_marketing_in_an_onl.html
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Thanks for the link at Marketing Profs. I'll put a link in the class resources.
ReplyDeleteThere is an interesting article in the latest issue of Newsweek on paying for social networking sites. The author suggests that a pay to play format might be preferred to advertising. He points out that even if a majority of users drop out of, say, Facebook if charges are established, that might not be such a bad thing. Google has found that YouTube is a financil drain since usage is increasing sharply, requiring more and more investment in computers and file space. However, advertisers are not very warm to the idea of putting their products in YouTube commercials since the content of YouTube is totally out of their control and much of it might be objectionable to potential customers.
Frank